STR Success Con is hosted by MarketMYSTR. We're not a conference company that found a niche. We're an STR software and services company that built the conference we wished existed when we were figuring out how to actually grow a short-term rental business. This page is here so you know who's running it, why we built it the way we did, and what we'd want you to know before you trust us with two days of your year.
We've been to the STR conferences. The keynotes that sound the same every year. The speakers who give the same talk at three other events. The hallway networking that never converts to actual relationships. The "playbook" handed out as a PDF you never open. The thirty-day fade after you fly home. The bigger the conference got, the less the room seemed to learn.
So we asked a different question. What would a conference look like if it were built by people who actually had to deliver results to STR operators every day? What if the cycle didn't end when the lights came up? What if every coach was held to a single performance standard the room itself enforced? What if sponsors had to earn their place in the content the same way the coaches did? What if the conference was engineered to make operators measurably better — not just temporarily excited?
That's the conference we built. Every design decision on the rest of this site is downstream of that question.
Every part of STR Success Con — the 10-10-10 format, the playbook system, the cycle, the coaching tiers, the sponsorship model, the first 60 minutes free — comes from one of these six principles. We're sharing them so you can hold us to them.
Coaches are held to it. Attendees measure against it. Sponsors are aligned with it. We didn't build a conference where the speaker, the attendee, and the sponsor live in three different rooms with three different standards. The standard is the standard.
Information without structure decays in thirty days. We built a playbook system so the takeaway is a real, structured, gradable document — tailored to the attendee's role, portfolio, market, and property type. The session teaches it. The playbook is the artifact.
One conference is an event. Four events tied together — Build It, Test & Activate, Grow It/Scale It, Test & Activate — is a cycle. Cycles compound. Events expire. We chose the harder structure on purpose.
Coaches pay to participate, agree to be graded, and earn the role. The room can tell the difference between a paid stage performance and an operator teaching the work they actually do. We built for the second.
Most conferences treat sponsors as a revenue line item that pays to stand near the content. We treat sponsors as category experts the room genuinely needs to meet — aligned with the pillar that serves their category, never given the right to sell from a stage. The line stays clean because the room's trust depends on it.
The first 60 minutes of every big event are free. No card, no commitment. If we can't prove the standard inside the first hour, we haven't built the right conference. That principle is sitting on every other page of this site. It started here.
The hardest discipline for a conference host is staying out of the way of the work. Coaches teach. Sponsors align with their categories. Attendees grade. The host's job is to set the standard, hold everyone to it, and protect the room.
The five pillars, the 10-10-10 format, the playbook system, the cycle — these are ours, and we own them.
The coaches do. Head Coaches own pillar standards. Session Coaches own topic standards. We refuse to be the loudest voice in a room of people who know their topic better than we do.
The Flag, Grade, and I Need Help buttons are how the room tells us when we're off. The grades are visible to coaches. The feedback loop is real. Hosts who claim they want feedback and then ignore it eventually lose the room. We built the feedback loop to be unavoidable — including for ourselves.
No paid speaking slots. No "platinum" tiers that promise more than they deliver. No selling attendee data to the highest bidder. No partnership deals that compromise the curriculum. The fastest way to build a profitable conference quickly is also the fastest way to destroy one over time. We picked the slower path.
Scott has spent twenty-three years building businesses. Two of them he sold. The rest he still runs — a multi-business portfolio that includes MarketMYSTR, an STR marketing and software company; Ultvare, a luxury vacation rental management firm on Florida's 30A; Nantuckit Furniture Company; and a build-to-rent residential development partnership in North Carolina. He works from a home office with virtual assistants and a lean operating model — the same discipline he expects from the coaches and operators in the room.
Scott's perspective on STR comes from running the business, not consulting about it. MarketMYSTR exists because the marketing tools STR operators actually need — STR-specific software, AI tuned to short-term rental workflows, and real humans for onboarding — didn't exist in one place. STR Success Con exists because the conference STR operators actually need — playbooks instead of slides, cycles instead of events, coaches instead of speakers — didn't exist at all.
Scott is also Head Coach for The Experience pillar at STR Success Con, hosting from Nashville HQ alongside Head Coach Bill Faeth.
If you're an attendee, you don't need to know anything about MarketMYSTR to get value from STR Success Con. The conference stands on its own. But because we host it, you should know what we are — and why a company like ours is qualified to build a conference like this.
Not a general-purpose CRM with a "vacation rental" tag bolted on. Software designed from the ground up for the actual workflows STR operators run every day — booking pipelines, guest communication, review management, direct-booking sites, recurring social, missed-call recovery, and the dozens of other moving parts that separate a profitable operation from a struggling one.
Tuned to STR. Responding to inquiries, handling missed calls, sending welcome videos, managing the rebooking sequences, posting recurring social — across SMS, email, voicemail, social, and web. Not a chatbot. An always-on operator.
White Glove Onboarding is the part most STR software companies skip. We don't. Real people sit with our clients through DNS, A2P registration, PMS integration, contact migration, and the setup of every Done-For-You Game Changer. Software that nobody can deploy isn't software. It's overhead.
Every MarketMYSTR client gets access to the Game Changer Hub — a library of Done-For-You services we set up, automate, and run on our clients' behalf. A quick sample:
…plus six more, with new Game Changers added on a regular cadence.
Every operator who registers for STR Success Con receives an exclusive MarketMYSTR registration code — good for special pricing on the software, AI, and White Glove Onboarding services described above.
The code is the host's way of saying thank you for being in the room. It's not a pitch. It's not a funnel. It's an honest discount on a service we'd offer you anyway, made better because you took the time to be at the conference.
It would be easy — for us, for any conference host — to blur the line between the conference and the company that hosts it. We've watched other hosts do it. The conference becomes a sales channel for the company's services. The coaches become a recruiting funnel for the company's affiliate program. The room stops being a room and starts being a list.
We refuse to do that. STR Success Con is its own thing. MarketMYSTR is its own thing. Attendees of STR Success Con get an exclusive code as a thank-you, and that's the only commercial connection between the two. The conference doesn't sell MarketMYSTR. The coaches aren't MarketMYSTR salespeople. The sponsors don't compete with MarketMYSTR products and aren't filtered around them. The room is the room.
The reason we keep the line clean is the same reason we built the conference in the first place. We were tired of conferences that turned out to be funnels. So we built one that isn't.
The first 60 minutes are free. The standard is the standard. The coaches are filling. The cycle starts in September. Show up.
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