Where serious STR Owners
and Managers get seriously better.
The world's largest and most impactful short-term rental event. Whether you own one property or operate fifty for someone else, the foundation has to be right before the growth compounds. Both events. Every operator. One curriculum.
We didn't build this to impress you. We built it to make you better.
Most conferences are stages with seats. STR Success Con is a working session for people who treat short-term rental as a business, not a side project. Three differences shape everything we do.
Virtual-first, by design.
95% of the value, accessible from anywhere. You don't need a flight, a hotel, or three days off the road. Show up, take notes, get to work. In-person is optional — and it's never the price of admission.
Playbooks, not performances.
Every coach gives real value — the playbook is honestly comprehensive, and nothing is held back to drive a paid upsell. You'll know what the top 25% does and what hitting that standard takes. If operators eventually engage their coach, it's because the work is hard to do alone — not because the playbook left the good stuff out.
An annual cycle, not a single event.
Every owner attends all four. Build It in September lays or audits the foundation. Test & Activate in October refines it. Grow It/Scale It in March compounds it. Test & Activate in April locks it in. One curriculum, four working sessions — because real operational change doesn't happen in three days.
Four roles. One conference.
A conference is only as good as the room. STR Success Con is built for four groups — and each one is here for a different reason. Find yours, then dig in.
Attendee.
Owners and managers who want the foundation right and the growth compounding. One property or fifty. Self-host, co-host, hands-off, or all three. The cycle is built so the standard is the standard — whether you're laying the foundation or auditing the one you've got.
Coach.
Head Coaches own the pillars. Session Coaches own the sessions. Every coach delivers a real playbook to a single standard — and recommends the breakout hosts who keep their pillar's room moving. Pillar ownership, qualified audience, structured exposure.
Sponsor.
Businesses that serve short-term rental operators belong in the room. To learn more about sponsoring STR Success Con, visit the sponsor page.
Host.
STR Success Con is hosted by MarketMYSTR. The host's job is to keep the cycle honest — set the standard, hold the coaches to it, give attendees the playbooks, and stay out of the way of the work. Here's why we built it, and how it stays accountable.
Two roles. One foundation.
Whether you own or you manage, the foundation under the work is the same. Build It is where every operator gets that foundation right — and Grow It/Scale It is where it pays off.
Owner / Self-Host.
You own and operate STRs yourself. One property or fifty. Your own portfolio or your spouse's. Full-time or alongside a day job. You're laying the foundation, auditing the foundation, or both. The cycle is built so you walk into Grow It/Scale It ready to compound — not catch up.
Rental Manager / Co-Host.
You operate STRs for other owners — one client or one hundred. Your job is to hit the standard at scale, across portfolios you don't own and constraints you didn't set. Build It and Grow It/Scale It are built to make that work survivable, then leveraged, then compounding.
Owner / Hands-Off.
Your property is operated by someone else — a manager, a co-host, a partner. You're not running the day-to-day, but it's still your asset. The cycle gives you the standard your manager should be hitting. You'll know what good looks like, what the gaps are, and which questions to ask in the next quarterly review.
Both. Of course.
Plenty of operators own some and manage others. Maybe you self-host your first property and co-host two more. Maybe you've built a small portfolio and a small management book in parallel. The cycle is designed for that — one curriculum that holds up across the roles you actually play.
Four events. One curriculum.
Each big event is followed by a virtual Implementation Day 30 days later — designed to review what you've put into practice, test what's working, refine what isn't, and activate what's still on the bench. The cycle is the product.
Build It
September 14–15, 2026 · Virtual + Nashville VIPs ONLY
Foundational tactics and skills across all five pillars. New operators learn the path the experts agree on. Experienced operators audit theirs against the playbooks — finding the gaps, the skipped steps, the systems that need to be optimized before scale exposes them. If you can't run it small, you can't run it big.
FoundationalBuild It Test & Activate
October 2026 · Virtual
You've spent 30 days putting the playbooks to work. Now we come back together to review what's working, troubleshoot what isn't, answer the questions that surfaced during real-world execution, and activate what's still on the bench.
Test & ActivateGrow It/Scale It
March 8–9, 2027 · Virtual + Nashville HQ + 3 Satellite Locations
Growth strategies built on top of a foundation everyone in the room already has in place — whether they laid it at Build It or confirmed it there. Optimization, marketing, scaling, compounding. More properties, more revenue, more leverage. Satellite locations activate for this event so operators in the field can meet in person.
AdvancedGrow It/Scale It Test & Activate
April 2027 · Virtual
You've spent 30 days putting the scaling playbooks to work. Now we test what worked, refine what didn't, activate what's still on the bench, and walk into the next year with both feet planted.
Test & ActivateEverything that matters in STR — and nothing that doesn't.
Five pillars, twenty sub-categories. Every session ladders up to one of them. Every playbook is anchored to one of them. There's no fluff because there's nowhere to put it.
The Money
- Qualifying for a Property
- Getting a Mortgage
- Tax Benefits
- Wealth Building
- Revenue Management
The Property
- Maintenance
- OTA Listings
- Buying, Owning, & Selling
- Layout, Amenities, & Design
The Operations
- VAs
- Master Index & SOPs
- AI
- Owner / Operator
- Team
- Tech / Tech Stack
The Experience
- Hospitality
- Guest Relationships
- The Guest Journey
The Marketing
- STR Marketing 101
- On-Platform (OTA) Marketing
- Direct Booking
- Off-Platform Marketing
Twenty-two sessions. One journey.
Sequenced not by pillar but by the operator's journey — qualifying a property on Day 1 Session 1, compounding wealth by Day 2 Session 21. Every session builds on what came before. Every session runs the 10-10-10 format: ten minutes of teaching, ten minutes of live Q&A against the coach's playbook, ten minutes for a hosted break or breakout room. And every session is built to a single standard: the top 25% of STR operators. New operators learn the path in order. Experienced operators audit theirs against it. The cycle is the product.
LET'S GO
Welcome + Title Sponsor + Five Pillar Overview + Coach Lightning Intros
Qualifying for a Property
Buying, Owning, and Selling a Property
Owner / Operator
The Guest Journey
STR Marketing 101
30 minutes — refill, reset, regroup.
Getting a Mortgage
Layout, Amenities, & Design
Team
Hospitality
On-Platform (OTA) Marketing
Revenue Management
LET'S FINISH STAY FOCUSED
OTA Listings
Master Index and SOPs
Guest Relationships
Direct Booking
Financial Benefits / Tax Benefits
Maintenance
30 minutes — refill, reset, regroup.
Tech / Tech Stack
Off-Platform Marketing
AI
Wealth Building
VAs
Day 2 Close + Cycle Handoff to October Test & Activate
Same pillars. Same sub-categories. Different standard.
Build It is the top-25% playbook. Grow It/Scale It is the top-5% playbook — built for multiple properties, real leverage, and operators ready to compound. Agenda coming soon.
Four constraints. Every operator.
Every short-term rental operator — first-time host to fifty-property portfolio — runs into the same four constraints. The top 25% aren't the ones who escape them. They're the ones who name them honestly and engineer around them.
Time
The hours you actually have for the work. Not the hours you'd like. Not the hours on the calendar. The real ones, after the day job, the family, and the existing portfolio. Every playbook says how much time hitting the standard takes — so you can decide where to spend it.
Team
Who's executing besides you. A VA, a co-host, a cleaner, a spouse, a partner, a property manager, a kid who answers messages. Every playbook says what a team of one can do, what a team of two unlocks, and where you'll hit a ceiling without help.
Money
The capital available right now to put behind the work. Not theoretical. Not "if I refi." The cash you can move this quarter. Every playbook is honest about which moves cost real money and which ones don't — so you can sequence the work to your actual bank.
Resources
Everything else that's either in your corner or isn't. Tech stack, software, data, network, relationships, market intel, leverage. Some you have. Some you'll need to build. Every playbook says which resources unlock which moves, so you know what to assemble next.
10 minutes teach. 10 Q&A. 10 to breathe.
Every session runs on a 30-minute clock. Tight teaching, real questions, and a hosted break — every single round. The full 20-minute teach-and-Q&A becomes the headline video on every playbook, so anyone who can't make a session live gets the same depth.
Tight, structured teaching.
Ten minutes is enough to deliver one specific tactic, framework, or move — and not a minute more. Coaches come prepared with a focused playbook section. No filler, no warm-up, no "before we get started" — just the work.
Real questions, answered live.
The next ten minutes belong to the room. Ask the coach. Ask the playbook. Surface the friction. This is where teaching becomes coaching and where the playbook gets sharper for everyone watching.
Hosted Zoom breakout rooms.
Take a breath, refill the coffee, or jump into a hosted breakout room. Each room has a host who keeps the conversation moving — by topic, by stage, by interest. Networking that's actually structured, not just dead air.
One headquarters. Three satellites. One conference.
Each pillar is owned by an industry expert who hosts from one of four locations. The headquarters in Nashville hosts two pillars. Three other locations host one each. All sessions stream to virtual attendees worldwide — and the format flexes between events, because foundational work and growth work need different rooms.
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Nashville, TNHeadquarters · 2 Pillars
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Site #1Satellite · 1 Pillar
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Site #2Satellite · 1 Pillar
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Site #3Satellite · 1 Pillar
Virtual + Nashville HQ only.
Foundation work happens at a desk — picking property, modeling deals, setting up tech, building SOPs, or auditing what you've already built against the playbooks the experts agree on. There's no benefit to a stage when the work is on your screen. So Build It runs from Nashville HQ for VIPs, with the full conference streamed to virtual attendees worldwide.
All four locations activate.
When operators have properties on the ground, in-person face time creates real leverage — local connections, market-specific deals, deeper relationships with the coaches. Nashville HQ plus three satellites open their doors. Virtual attendees still get every session, every playbook, every breakout.
Four cities. One stage.
Hosts decide their own scale — from an intimate working session to a larger gathering, plus the flexibility to add their own meeting opportunities outside the main schedule. Every location streams live to the virtual audience. Satellite locations activate at Grow It/Scale It in March 2027.
Each pillar belongs to an expert.
Hosts aren't speakers. They are your coaches & hosts. They curate their playbooks. They host their location with as much — or as little — in-person scale as they choose.
Bill Faeth
Host Announced Soon
Host Announced Soon
Host Announced Soon
An AI-powered playbook for every session. Yes — really.
Every coach delivers a structured playbook to a single standard. Answer four quick questions about your role, your portfolio, your market, and your property type, and every playbook in the system tailors to your situation. Then three surfaces keep the system honest.
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1.Flag — content signalHit a section that's unclear, contradictory, or missing a step? Flag it. The coach sees it. The playbook gets sharper. So does the next cycle for everyone behind you.
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2.Grade — quality signalEvery attendee grades every playbook. Coaches see their scores. Lower-rated coaches level up — or they don't come back. Standards stay high because attendees set them.
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3.I Need Help — real engagementThe playbook tells you the standard. When the work needs a human, I Need Help connects you to the coach (or their designee) for real-time guidance. No artificial gate. No fake scarcity. Just the bridge between the playbook and the person who wrote it.
The first 60 minutes are free.
Show up at the start. Stay free for the opening sessions. Decide if it's worth your time. If it is, lock your seat for the rest of the cycle.
First 60
- Opening sessions of Build It
- Opening sessions of Grow It/Scale It
- A real look at the format before you commit
- Upgrade anytime during the event
Early Bird
- All four events · full access
- All five pillars · all twenty sub-categories
- Build It · Test & Activate · Grow It/Scale It · Test & Activate
- Live Q&A and playbook flagging
- Upgrade options for recordings & playbooks
Day-Of
- Full annual cycle access
- Same content, same playbooks
- Higher price for late commitments
- Upgrade options available
The first 60 minutes are free. The rest of your year is up to you.
Reserve Your Seat →